EAD: The Architecture of the Customer Experience, Part 3

by Vince Kellen

In this Advisor, I pick up on our conversation on the "Experience Analysis and Design" (EAD) methodology (see "EAD: The Architecture of the Customer Experience, Part 1," 2 January 2008, and "EAD: The Architecture of the Customer Experience, Part 2," 23 January 2008). I left off with a glossary and visual depiction of the fundamentals of the customer experience: interactions, channels, offerings, and agents. In this Advisor, I will be going into offerings in more depth.

Password Protected Cutter Consortium clients, please log in:


This document is available to Cutter Consortium Resource Center clients only. Retrieve password.
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.
EAD: The Architecture of the Customer Experience, Part 3Wed Feb 20 08:30:57 CDT 2008