A Good Example of Business Rules in Action

by Curt Hall

I've been covering business rules management systems (BRMS) for years now. However, I occasionally get the feeling that some still consider BRMS to be some sort of far-out technology. That's "far out" in the way of being too advanced or too out of reach for more mainstream end-user organizations to employ. This is understandable, because many of the BRMS applications cited tend to focus on advanced systems developed by high-tech companies. So, for this week's Advisor, I thought I'd give an example of how an end-user company outside of the high-tech, financial services, or insurance industries is benefiting from business rules technology.