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This Month in Cutter Benchmark Review
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IT Trends 2010: IT Shop Holds Own in Turbulent Economy

Gabe Piccoli, Editor

This month's installment of Cutter Benchmark Review is the fifth effort in our yearly series on IT trends and technologies for the coming year. As you know if you have been following CBR, at the beginning of every year we ask our practicing and academic contributors to take stock of current trends. Based on our benchmarking survey of investment priorities, we ask them to explain the results and extrapolate some guidelines for our readers on how to tackle the new year in the IT shop.

 
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The Business Value of Customer Data

by Gabriele Piccoli

Most organizations realize that customer data has significant value. Yet, with the amount of customer data proliferating, and with customers becoming increasingly more discriminating, the ability to harness the value of customer data is becoming a crucial skill. How to extract value from the heaps of data available is a process not without challenge.

 
Coming Next Month ...
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Managing IT During a Downturn

AN ACADEMIC PERSPECTIVE
Dorothy E. Leidner, Randall W. and Sandra Ferguson Professor of Information Systems, Baylor University (USA)

A VIEW FROM THE FIELD
Thomas H. Murphy, Senior VP and CIO, AmerisourceBergen

 
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