E-MailOctober 2005 Cutter Benchmark Review: The Business Value of Customer Data
An article in the 31 March 2005 Economist, aptly titled "Power at Last," proclaimed that new information technologies and the Internet have finally tipped the balance of power in economic exchanges to the side of the buyer. With information available on an unprecedented scale and competition looming just one click away, the Economist suggests, the customer is finally king.
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