Social Media: A Revolution in the Making

by Stowe Boyd

In less than a decade from its invention, blogging has become commonplace in contemporary culture. The impacts of this simple "self-publishing" model have already been enormous: journalism, politics, and the business of media have all been dramatically changed by the burgeoning blogosphere. In this Executive Report, Stowe Boyd, noted blogger and social tools analyst, explores the history, future, and present of social media, and examines its application in marketing and behind the firewall.

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Social Media: A Revolution in the Making1 October 2006

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