Your Guide to Understanding the Evolution, Power, and Potential of Online Social Networks: Part I

by San Murugesan

Have you joined the social networking bandwagon? If not, it's a pretty safe bet that you will sooner or later. A critical understanding of the continuing advances in social networks is essential to leverage the opportunities this new online forum offers to you and your enterprise. This Executive Report, the first in a two-part series by San Murugesan, takes a comprehensive look at social networks and analyzes their pros and cons. Part II will explore how you can harness social networks to your advantage.