Your Guide to Understanding the Evolution, Power, and Potential of Online Social Networks: Part II

by San Murugesan

How can you harness the power of social networks to your advantage? Has the hype around social networks gone too far? Blindly creating or adopting social networking sites won’t yield the outcomes you desire and may even be counterproductive. But you can leverage the power of the network — the strength of the weak ties — in innovative ways. This Executive Report, the second in a two-part series, examines key challenges in harnessing social networks, identifies emerging trends, and explores the opportunities social networks present for you and your enterprise.