Mining Blogs for Business Benefits

by Nishant Anshul

Blogs and other social media tools have become quite a permanent phenomenon in the online world. Today, the tremendous community interaction on blogs is a potential hotbed for companies ever eager to gain market insights. Naturally, companies are setting up blogging infrastructures and engaging themselves in eliciting information from these blogs.

This Executive Update outlines the benefits that the companies can derive out of mining blogs. It also discusses a generic technical approach for setting up a blog mining infrastructure.

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Mining Blogs for Business Benefits1 March 2008