Corporate Use of Text Mining and Analysis: Part III -- Social Media Analysis Trends for BI and CRM

by Curt Hall

In June/July 2011, Cutter Consortium conducted a survey asking 61 end-user organizations about the adoption and use of text mining and analysis. One set of questions examined corporate attitudes and trends pertaining to tracking and analyzing data from social media sites (e.g., Facebook, Twitter, LinkedIn) to assist with PR, marketing, and other corporate initiatives. The goal was to identify trends that you can use to gauge your organization's efforts at monitoring and analyzing social media.