E-MailCRM Readiness Assessment
Cutter will assess your organization's CRM environment and its supporting customer technology to help it achieve its CRM goals. This assessment is designed to validate the CRM strategy, boost the CRM technology initiative, and provide actionable recommendations based on a review of current CRM plans.
The benefits of the assessment include the identification of potential CRM issues that could hinder ultimate use of customer technology, the evaluation of current organization structure, culture, and CRM strategies, and the evaluation of the current technology environment. The assessment will highlight strengths, risks, opportunities for improvement, and recommend next steps.
Cutter Consortium's consultant compares your current environment against CRM strategy and technology best (and worst) practices across a variety of industries. The overall objectives satisfied by the assessment is to examine the cultural, organizational, and strategic aspects of the company's business and information technology environments as they pertain to CRM and any operational data store and data warehouse efforts. Cutter will evaluate the following key CRM areas:
- Implementation of a coordinated, customer-focused business strategy
- Creation of a CRM-friendly organization structure
- Establishment of a CRM-savvy organization culture
- Utilization of a comprehensive definition of "customer"
- Implementation of an integrated customer information technology environment
In addition, Cutter will gauge how prepared your enterprise is to efficiently utilize customer-oriented technology, including an operational data store, customer contact technology, and data warehouse environment, and we will provide specific, actionable optimization and risk mitigation recommendations to improve the potential for success in future or current CRM initiatives.
For more information on customizing a consulting engagement for your organization, contact Jack Wainwright, +1 781-641-5122 or jwainwright@cutter.com.