David Lineman makes a number of points in his wonderful Cutter IT Journal E-Mail Advisor "Securing the Long Tail." Some of the points, while well known, are still true and important to state. Some of the points are even more important to state, because they are based on popular misconceptions that are newly demonstrably incorrect, for reasons that reflect changes in consumer behavior as well as changes in corporate strategy they have produced.
Executive Update
About The Author
Dr. Eric K. Clemons is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He has been a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, the changes that information technology enables in the competitive balance between new entrants and… Read More
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