About the Social Networking Practice

Cutter's social networking practice covers both internally focused social networks, designed for use by employees to increase productivity and team cohesion, and externally focused social networks that serve a firm's existing and potential customers by increasing product awareness and viral marketing. Our team of experts includes professors in information-based strategy and marketing, virtual reality pioneers, anthropologists and ethnographic observers of consumer and organizational behavior, psychotherapists, and experts and professors in theater, innovation, business, and IT. Together they are investigating and tracking trends as vital as:

• impacts of social networking on organizational structure and performance
• uncertainty surrounding employee perception of social networks
• the many ways consumers use information to make buying decisions and the role of peer reviews, community content, and social networks in providing that information
• changes in traditional advertising since the advent of social networking and the changing roles of push-based mass media, pull-based sponsored search, and social networks as the basis for commercial recommendations
• business risks inherent in harnessing social networks, including disruption of traditional intra-office power structures and hierarchies
• how to navigate risks and avoid pitfalls going forward, while obtaining maximum benefits.

Director

Practice Director Cutter Fellow Eric K. Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, has been a pioneer in the systematic study of the transformational impacts of social networking. He has been studying why people to use social networking, in both corporate and personal settings, and quantifying how different demographic groups use them. He has studied the impact of social networks on organizational structure and performance and the behavior of individuals in different demographic settings. Professor Clemons has developed a unique methodology, combining traditional frameworks in strategy and information economics with anthropological and ethnographic surveys and observations. His work is aimed at helping corporations deploy social networks to advance their strategic objectives.

Social Networking Team

Consulting Offerings

Helping Organziations Leverage Social Networks Internally

Cutter will help your firm determine how employees are using social networks now and the tools they are relying on, refine your strategy to ensure it supports company objectives, and devise a plan so that employees transition to company tools and adopt them in a way that guarantees bottom line benefits. Learn More

Helping Organizations Harness Social Networks to Boost Sales and Customer Loyalty

The Cutter Social Networking team will assist your firm in learning how to harness the new technologies and the ongoing trends in consumer behavior to grow, strengthen, and solidify your company and your portfolio of brands Learn More

Becoming a Client

Cutter Consortium's research and consulting provide you with the support you need to create and implement an innovation strategy that differentiates your organization.

If you would like to evaluate Cutter's research or discuss how Cutter's consultants can help you successfully create and implement your innovation strategy, call us a +1 781 648 8700 or e-mail us at sales@cutter.com