Management by Data? Maybe Trendy, But Not Fleeting

by John Berry

Not long ago, the Wall Street Journal announced that joining management by objective and total quality management as approaches that have marched in the management discipline hit parade is a new methodology called management by data (see "Now, It's Business By Data, but Numbers Still Can't Tell Future," by Scott Thurm). Evangelized by the better business schools and a series of books hitting the street, organizations that have deployed business intelligence technology might react by saying that this is old news.