From the Horse's Mouth

by Vince Kellen

While it is obvious that firms exist to serve customers, it is not so obvious why business and IT strategy often does not start nor end with the customer. Over and over, I have worked with organizations that, while they genuflect before the customer altar, show up in church only once a year.

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From the Horse's MouthWed Nov 21 08:30:57 CDT 2007

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