Principles of Planning: Managing Stakeholder Expectations

by David N. Rasmussen

In previous Cutter articles and reports, I have often referred to the business manager's challenge of managing stakeholder expectations. Who are stakeholders? They are shareholders, board directors, employees, customers, vendors, community agencies, investment analysts, and government agencies -- in short, anyone who has a stake in the performance of the company. Moreover, they expect the business to perform according to plan or better.

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Principles of Planning: Managing Stakeholder ExpectationsWed Mar 12 08:30:57 CDT 2008