Communications Strategy: Wiring Your Business for Competitive Advantage

by Stephen J. Andriole

The end game is pretty clear: make the most cost-effective investments in communications technology that you can in order to make your business the most competitive. As with all investments in information technology (IT), the object is to make the "right" investments and avoid the ones that will not sustain a viable strategy.

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Communications Strategy: Wiring Your Business for Competitive Advantage October 1998