Measurement Strategy -- Leveraging What You Know for Business Value

by Stephen J. Andriole

The area of measurement is a fascinating one because everyone thinks they measure lots of things, yet almost no one does. We think we know what we have, who works for us, their skill sets, the applications they use, how happy our customers are, and the rate at which we're really growing. But, most often, we don't.

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Measurement Strategy -- Leveraging What You Know for Business Value April 1999