Clicks and Mortar Internet Strategies: Making Them Work

by Glenn Yeffeth

This report is divided into three sections. The first section provides an overview of the history of clicks and mortar strategies. The second details two in-depth case studies: Dell Computer and Charles Schwab. The third section discusses developing a clicks and mortar strategy, including the role of culture and the strategy formulation process.

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Clicks and Mortar Internet Strategies: Making Them Work February 2002