New Wave Offshoring: The Non-BRIC Challenge in Business and IT Services

by Leslie Willcocks, Catherine Griffiths, Julia Kotlarsky

Managers need to keep pace with rapid developments in global offshoring opportunities outside Brazil, Russia, India, and China (BRIC). This Executive Report by Leslie Willcocks, Catherine Griffiths, and Julia Kotlarsky describes these developments and provides a 20-factor framework for assessing the location attractiveness of the emerging 120-plus countries offering offshore services. The report relates the results of a study that assessed 14 representative non-BRIC countries on cost, skills, environment, infrastructure quality, risk profile, and market potential.