Clicks and Mortar Internet Strategies: Making Them Work

by Glenn Yeffeth

When the Internet emerged as a business concept in the mid-1990s, it provided established businesses with three basic choices: ignore the Internet and hope it goes away; launch standalone Internet businesses; or integrate the Internet into existing business models, possibly modifying these business models in the process (otherwise known as a clicks and mortar approach).

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Clicks and Mortar Internet Strategies: Making Them Work February 2002