E-Business Drivers

by Chris Pickering

E-business benefits fall into three categories: revenue enhancement, cost savings, and intangibles. Revenue enhancement comes from greater sales, whether through e-commerce on the Web or brochureware that attracts more customers to traditional channels. Cost savings are generated by improved efficiency, such as cost cutting or simply getting a bigger bang for the same buck. Intangibles include greater customer satisfaction and better employee morale. Some e-business applications produce primarily one type of benefit, while others produce benefits in all three categories. At the project level, these benefits are usually seen as project drivers.