Who Owns Strategy? Everyone

by Stephen J. Andriole

Everyone talks a good strategy game. It's impossible to get a CEO or CIO to admit anything other than his or her intense commitment to thinking strategically, to thinking "outside the box." The fact is that there are levels of strategy, tactics, and operations, and they often get confused. Figure 1 shows the differences among the categories.

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Who Owns Strategy? Everyone March 2003