Strategies and Tactics Around "New": Time for a Reality Check

by Stephen J. Andriole

It's safe to say that our invention --> innovation --> commercialization process is far from perfect. In fact, there are too many examples of (1) how the invention --> innovation --> commercialization value chain has betrayed those who have invented new digital technology; and (2) how the values of those inventions were actually diluted across the segments of the value chain. What comes to mind? How about the many technology inventions that came from Xerox PARC that were commercialized by others? Or the inventions from the Defense Advanced Research Projects Agency (DARPA) in artificial intelligence, simulators, and communications standards (like TCP/IP) that were commercialized by US and non-US companies?

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Strategies and Tactics Around "New": Time for a Reality Check1 July 2007