Anticipating the Market: The Value of Business Models

by Haim Kilov

How do people make decisions? To make a business decision -- be it strategic, tactical, or operational -- people use information that they consider to be relevant. A lot of information is provided and used by modern-day, ubiquitous information technology. However, information and data without context and shared meaning are useless. In today's service-centered, product-agnostic world, this context and shared meaning are demonstrated in business models -- descriptions of the business that emphasize the essentials and ignore the accidentals of that business.

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Anticipating the Market: The Value of Business Models January 2002

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