Anticipating the Market: The Value of Business Models

by Haim Kilov

Business and IT organizations often express themselves in very different ways. To create information management systems that serve the needs of complex, nontrivial and rapidly changing businesses, effective communication is imperative. To communicate effectively, a small set of shared, clearly defined concepts and constructs is essential. Good models facilitate understanding and therefore bridge the gap between business and IT. Effective patterns of reasoning help our thinking at all stages of the information management lifecycle and provide greater, more explicit synergy of business and IT.

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Anticipating the Market: The Value of Business Models January 2002