Architecture for the Hard to Please

by Ruth Malan, Dana Bredemeyer

For architectures that span market segments, a business domain, or an entire enterprise, we are trying to gain leverage across this scope by eliminating duplication of effort, reducing lifecycle costs, achieving better integration, and increasing both productivity and consistency, thereby strengthening corporate branding. Surely, these are all noble goals, and it is easy to argue that they would provide a boon to the business.