Start Your Engines -- Preparing for the Second Digital Revolution: Part I
Nicholas Carr's now-famous article "IT Doesn't Matter" (Harvard Business Review, May 2003) generated more than its share of controversy. The thesis of Carr's argument is that information technology has become more tactical than strategic, that the creative use of technology is much less likely to differentiate one business from a competitor today than it was in the 1990s. According to Carr, the technology playing field is now level.
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