E-MailThe Business Value of Customer Data: Prioritizing Decisions
Cutter's survey on customer data indicates that more than half (59%) of the 106 participating organizations are currently attempting to extract value from their customer data; the majority of remaining organizations have minimal efforts in place (22%) or are in the planning stages (16%), while 3% of organizations have no plan to use customer data (see Graph 1 in the Survey Data section beginning on page 27). This insight shows that organizations clearly recognize the business value of customer data. While there is no doubt that customer data has business value for most firms, implementing a formal strategy is difficult. Our survey reveals that just over one-third of respondents (36%) have a formal strategy in place for using customer data (see Graph 2).
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