Cutter Consortium :: A Framework for Effective Customer Analysis

About the Journal

CBR Resources

A Framework for Effective Customer Analysis

by Ken Collier

Our survey of 106 companies reveals that a large majority of respondents are capturing and analyzing customer data. More than three-quarters (80%) of the respondents link transactional detail to specific customers (see Graph 8), and many are gathering customer data through other means, such as surveys (61%), third-party providers (23%), and shared partner data (22%). In fact, only six respondents (6%) report that they are not collecting any customer data (see Graph 9).

Password Protected Cutter Consortium clients, please log in:

This document is available to Cutter Consortium Resource Center clients only. Retrieve password.
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.

A Framework for Effective Customer AnalysisSat Oct 01 12:02:33 CST 2005

Purchase from the bookstore

SITE MAP SEND FEEDBACK NEED HELP?

Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

Cutter Consortium, 37 Broadway, Suite 1, Arlington, MA 02474, USA. Phone: +1 781 648 8700, Fax: 781 648 8707