Customer Data: What's It Worth?

by Gabriele Piccoli

It is now clear that organizations can wring significant value from their customer data. There are plenty of exemplar cases of firms that have achieved substantial success in this arena -- Harrah's Entertainment, Anheuser-Busch, and Ritz-Carlton Hotels, to name a few. As a matter of fact, the majority of the 106 organizations that participated in our survey recognize the potential value of customer data and have some strategy in place that uses it. Most of the remaining organizations have minimal efforts in place or are still in the planning stage, and only 3% have no plan to employ customer data as a resource in their strategy in the future.

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Customer Data: What's It Worth?Sat Oct 01 12:02:33 CST 2005

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