Cutter Consortium :: Increasing Your Odds: Creating Better Business Cases

Save 20% on any title when you order by 30 June 2008!

Enter Priority Code 60R*C06SAVE at checkout to receive your savings.

About the Journal

CBR Feed

CBR Resources

Increasing Your Odds: Creating Better Business Cases

by John Ward, Elizabeth Daniel

This month we take a break from our focus on IT innovation and its many facets and return to basics. Perhaps one of the most challenging aspects of life in the IT business is the difficulty we often face in selling projects internally to the organization. There are many reasons for this difficulty. In the collective mindset, the "IT guy" is seen as a person with questionable social skills who is much more comfortable in front of a computer than an audience -- especially an executive audience speaking a blend of marketing, finance, and strategy mumbo jumbo.

Password Protected Cutter Consortium clients, please log in:

This document is available to Cutter Consortium Resource Center clients only. Retrieve password.
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.

Increasing Your Odds: Creating Better Business Cases1 February 2008

Purchase from the bookstore

SITEMAP SEND FEEDBACK NEED HELP?

Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

Cutter Consortium, 37 Broadway, Suite 1, Arlington, MA 02474, USA. Phone: +1 781 648 8700, Fax: 781 648 8707