Crafting Better Business Cases: Approval Is Just the Beginning

by Gabriele Piccoli

This month we take a break from our focus on IT innovation and its many facets and return to basics. Perhaps one of the most challenging aspects of life in the IT business is the difficulty we often face in selling projects internally to the organization. There are many reasons for this difficulty. In the collective mindset, the "IT guy" is seen as a person with questionable social skills who is much more comfortable in front of a computer than an audience -- especially an executive audience speaking a blend of marketing, finance, and strategy mumbo jumbo.

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Crafting Better Business Cases: Approval Is Just the Beginning1 February 2008

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