Cutter Consortium :: CRM Choices

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CRM Choices

by Curt Hall

Customer relationship management (CRM) is moving in several directions. Operational CRM vendors such as Siebel and PeopleSoft, which have traditionally focused on automating the transaction side of CRM (tracking sales leads, handling customer service and call-center activity, etc.), have added data warehousing and analytics to their products. At the same time, the analytical CRM vendors such as Epiphany and Broadbase (now part of Kana Software) have added support for operational CRM to their analytically heavy offerings.

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CRM Choices 4 September 2001

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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