Key Performance Indicators and Metrics
One reader wrote to say that I seem to use the terms "key performance indicators (KPIs)" and "metrics" interchangeably in my articles, asking, "What's the difference?" I admit I'm guilty of this, along with many other people who tend to throw the terms around without giving much thought to their actual meanings. I'd like to try to clarify their use and point out why their different meanings are important.
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