Acxiom Buys Chinese BI Company -- Expands into Chinese Market

by Curt Hall

Customer demographics and consumer marketing data vendor Acxiom Corporation has expanded its operations into China by acquiring ChinaLOOP -- a Chinese BI, customer relationship management (CRM), and data management firm based in Shanghai, China.

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Acxiom Buys Chinese BI Company -- Expands into Chinese Market 9 November 2004