CRM As a Service

by Curt Hall

There has been a lot of discussion about the viability of customer relationship management (CRM) as a service, which basically means outsourcing your CRM needs to an application service provider (ASP) a la Salesforce.com or Siebel On-Demand. An analyst from one of the big research and advisory groups recently predicted that the CRM-as-a-service model was the way of the future, but that companies will have to get over their demands for wanting to customize the hosted applications and services they license. This brings us to the point of this Advisor.

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CRM As a Service 23 November 2004