Business Intelligence, Strategy, and Adaptability

by Curt Hall

The other morning, over coffee, I was talking with several folks about the predicament that the big US automotive manufacturers General Motors and Ford now find themselves in. Simply put, GM and Ford are in trouble because sales of their SUVs, pickups, and other large vehicles have declined considerably. Some defined it as a forecasting problem. Others said it was faulty data analysis, and asked me why Ford and GM's BI folks failed to predict the shift in consumer sentiment to smaller, more gas economical cars. Actually I have received this comment (sarcastically) from several friends giving me a hard time, knowing that I'm "into BI."

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Business Intelligence, Strategy, and AdaptabilityTue Sep 26 16:41:22 CDT 2006