Business Performance Management Demands Data Profiling
As organizations carry out their business performance management initiatives, they are increasingly finding it necessary to provide their metrics, scorecards, and other analytics with access to current data from operational systems. The trouble is, the quality of this real-time operational data is suspect. This is because operational data sources rarely go through the rigorous cleansing processes routinely applied to sourced data before it is loaded into the organization's traditional (i.e., ETL-based) data warehouses and data marts.
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