Mining Internet Social Media: Tomorrow's Tools Needed Today

by Curt Hall

What if someone established a blog whose sole purpose was to engage disgruntled consumers in a running commentary about how lousy your company's customer service is and to tell people to "do themselves a favor" and avoid buying, banking, renting, etc., from your business? Or what about a video on YouTube that slams your company's product? Or a video about how environmentally unfriendly your SUV is because it is a "gas hog." Or how about a popular chat room where teenage girls are raving about one of your products -- a product that, although it's been on the market for some time, has just begun to experience increasing sales?

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Mining Internet Social Media: Tomorrow's Tools Needed TodayTue Mar 18 08:41:22 CDT 2008