How Business Rules and Scorecard Models Add Up

by Curt Hall

When most people think of applications involving business rules management systems (BRMS), they tend to think of rules used as a means to represent and simplify complex business logic, with rules expressed as IF-THEN statements using English-like syntax (e.g., IF CUSTOMER_INCOME = $75,000 - $100,000 AND CUSTOMER_HOMEOWNER_CODE = 3 THEN CUSTOMER_LIFETIMEVALUE = 9).

Some organizations, however, are also using analytic modeling techniques to supplement the rule-based functionality of their BRMS applications. In such scenarios, analytic models are deployed online or embedded within a BRMS environment to support and enhance decision processing. As an example, for customer segmentation, behavior monitoring, and scoring purposes.

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How Business Rules and Scorecard Models Add UpTue May 13 08:41:22 CDT 2008