Thinking CRM? Think Long Term

by Curt Hall

Waiting for a train recently, I had a chance to browse through a copy of American Photo magazine. I subscribe to its sister publication, Popular Photography, so I decided to sign up for American Photo as well. After a month or so, I received a "verification notice" thanking me for my subscription, along with an offer to increase it from one to two years for just a few dollars more. To be honest, I found this notice annoying because the publisher hadn't sent me my first copy of the magazine, and I was already asked for more money. Maybe I was being petty, but I was annoyed by what I consider a poorly thought-out promotional campaign.

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Thinking CRM? Think Long TermTue Jun 24 08:41:22 CDT 2008