Is the Corporate Value of Social Media Really Overrated?

by Curt Hall

A recent BI and data warehousing survey, conducted by data warehousing and analytics vendor Kognitio and solutions provider Baseline Consulting, has received a fair amount of attention in the IT press. The most controversial findings have to do with the value of analyzing data obtained from social media sites like Facebook, Twitter, LinkedIn, and so on. Basically, some members of the press have been using these findings to play up the idea that analyzing social media is somehow not worth the time or isn't in many organizations' plans. If you're a regular reader, you probably know that I've been following social media analysis developments for sometime now. Consequently, I've given this survey some thought.