Hibernia Bank Testing ATM CRM System

by Curt Hall

In an effort designed to integrate customer relationship management (CRM) into new delivery channels, Hibernia National Bank, headquartered in New Orleans, Louisiana, USA, is implementing a targeted, interactive automated teller machine (ATM) marketing campaign using Diebold, Inc.'s Smart Start marketing application. The application will allow Hibernia to deliver select product information to specific customer segments through the ATM, receive feedback, and follow up on positive responses within 24 hours of a customer's transaction.

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Hibernia Bank Testing ATM CRM System January 2001