Cutter Consortium :: CRM Requires more than Data Analysis and Campaign Management

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CRM Requires more than Data Analysis and Campaign Management

by Curt Hall

I've been wanting to order AT&T's @Home cable Internet service for my home office for more than four months now. It seems like at least once a week I find an advertisement for the service hanging on my mailbox. The trouble is, every time I call the AT&T customer service line or visit the company's Web site to order the service, I'm informed that "AT&T @Home isn't available in my neighborhood yet."

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CRM Requires more than Data Analysis and Campaign Management December 2000

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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CRM Requires more than Data Analysis and Campaign Management