Improving Customer Relationships Using Wireless Technology

by Ian S. Hayes

Few people would quibble with the benefits and opportunities awaiting companies that build, nurture, and maintain strong relationships with their customers. The advantages enjoyed by disciples of customer relationship management (CRM) include greater customer loyalty, higher customer retention rates, lower acquisition costs, more targeted marketing and sales, greater personalization, and expanded opportunities to cross-sell and up-sell products and services.

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Improving Customer Relationships Using Wireless Technology February 2002

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