Data Modeling and Migration Issues for Customer Relationship Management

by David Loshin

Historically, many data-oriented applications have been built with an application-centric view in which the underlying data models have been designed to best suit the vertical application. But over the past 10 years, as processing power, storage capability, and network speeds have increased, the ability to collect, aggregate, and share information has brought new possibilities for extracting business intelligence (BI) from historical information. One of the results is the emergence of BI applications that not only help you run the business but can help you improve it.

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Data Modeling and Migration Issues for Customer Relationship Management July 2003