Social Tools: Ready for the Enterprise?

by Stowe Boyd

You bump into an old friend at Starbucks who mentions that he's job hunting: his company may be downsizing soon, and he's on the lookout. You suggest that he contact an acquaintance of yours -- someone you know from your children's elementary school -- who is looking to hire a product manager. You tell your friend you'll make a call. A few weeks later, your friend calls to thank you; he's starting at the new job next week, and can he buy you lunch?