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High Payoffs Drive Growth in Wireless CRM

by Brenda Lewis

Prior to September 11, the wireless customer relationship management (CRM) market was very small. A groundbreaking research report entitled "Wireless Data in the Enterprise" was published in November 2001. It was the first publicly available, statistically relevant (95th percent confidence interval) wireless enterprise demand research. The research was conducted in the summer prior to 9/11, and the Fortune 1000 survey participants were recontacted after the attacks. The author, John Bucher, VP, Harris Nesbitt (formerly of Gerard Klauer Mattison), found that only 17.7% of the Fortune 1000 had installed wireless CRM systems.

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High Payoffs Drive Growth in Wireless CRM June 2004

Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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