What's Driving Corporate CRM Initiatives? Part II: Origins, Functionality, Benefits, and Expenditures

by Ken Orr

This is the second part of our analysis of Cutter Consortium survey data measuring corporate customer relationship management (CRM) initiatives. The findings in this analysis (as well as the preceding) are based on answers provided by 159 survey participants.

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What's Driving Corporate CRM Initiatives? Part II: Origins, Functionality, Benefits, and Expenditures June 2001