Defining Today's Data Mining

by Shaku Atre

One of the most interesting facets of business intelligence these days is data mining, which allows analysts and business professionals to dig deep into their organization's data to find patterns and infer rules. These patterns and rules can then be used to guide business users in making decisions and forecasting the effect of those decisions. Data mining speeds up analysis by focusing attention on the most important variables in your data, allowing executives to make timely decisions in response to changes in the marketplace.

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Defining Today's Data Mining June 2001